How one Saudi woman entrepreneur found success through Instagram [Wamda TV] 5 years ago

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When 26 year old Sarah Al Dabbagh graduated with a degree in early childhood education from Simmons College in Boston she returned to Jeddah, Saudi Arabia, to start her career in education. But while working as a kindergarten teacher, her passion for event planning crept up and, what started out as a few events here and there, progressed into a fully-fledged wedding and event planning business, Lace Events, where she began working full-time two years ago.

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